But success can be within your reach, if you want it. It takes a lot of work for a manager to grow a label, requires a multitude of skills to execute successfully, and, more often than not, the label manager is going at it alone without a team to help. Running a digital music label these days is a pursuit of passion that requires considerable time and effort. Without Active A&R you are at the mercy of others to take your label to the next level. I've categorized these ideas under the concept of "Active A&R". By following these methods, my labels continue to be among the highest selling across the entire Proton roster. After nearly a decade of running my own labels (Proton Music & Particles), I've identified key strategies that combat these "if only" excuses and reliably contribute to the success and growth of a label. The long list of "if onlys" is a symptom of a passive label manager, one who decides someone else is responsible for the success of his or her label. If only there wasn't so much bad music out there. If only a big name artist would sign to my label. If only a radio station would give me a primetime slot. And for so many managers, there are limitless "if onlys" that are blocking the path to success. A true collaborative personality-someone who is honest, transparent and fearless.As the CEO of a digital distributor for over 700 electronic music labels, I've spent countless hours in countless email threads discussing all the ways label managers might increase their sales, followers, artist roster, reputation, Beatport features, etc.Relevant experience with an e-commerce based business encompassing customer acquisition & retention strategies, viral marketing, SEO/SEM, & social media.
Strong understanding of digital vendor marketplace and trends.Experience working in media oriented music environments.10 years of marketing experience, with at least 5 in digital marketing, including proven experience leading and growing marketing departments and digital programs.Be responsible for hiring and performance management for the Marketing department.Continue Beatport's development into a prestige and aspiration brand, one that marries market convenience and a superior brand experience.Guide preparation of marketing activity reports and present to executive management.
Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions as well as monitor competitive products and marketing activities.Increase the value of customers through CRM identify customer segments to improve targeting with relevant messages and promotions identify goals for acquisition, retention, and repeat rates develop strategies to deliver against goals.Maintain a consistent corporate image throughout all web properties, products, and promotional materials.Track, analyze and report ROI results from all marketing promotions and initiatives.Plan and oversee advertising and promotion activities including print, online, electronic media, and email marketing create media planning and tracking systems, and serve as a liaison with outside agencies and vendors on promotional campaigns.Drive customer engagement, acquisition and audience aggregation strategies across our digital properties.Implement tactical plans that meet and exceed expectations.Create, manage, coordinate and execute all marketing strategies.Develop strategic campaigns that develop the business needs.Drive engagement and usage in the new consumer experience, which will include music, video, news and community.Some of the typical job responsibilities include:
#Promos for beatport pro pro#
The Director, Digital Marketing will lead Beatport Pro marketing efforts, with particular focus on strategy, media consumption, audience engagement, customer acquisition & retention, execution of brand strategy, campaigns, and market research to drive engagement on Beatport Pro. You will work on a cross-functional team to drive business growth as the organization evolves as the leading digital electronic music culture (EMC) brand and multi-faceted media property. The Director, Digital Marketing is responsible for developing and executing media, marketing and communication strategies that drive engagement, growth and enhance brand equity and awareness.
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